Snipd home pageGet the app
public
2Bobs—with David C. Baker and Blair Enns chevron_right

The Power of Options

whatshot 9 snips
Mar 11, 2020
35:20
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes

David asks Blair to clarify his advice on offering proposal options and anchoring. Is it about more than just scope and price?

 

LINKS

Implementing Value Pricing: A Radical Business Model for Professional Firms by Ronald Baker

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas T. Nagle and Georg Müller

Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table by Reed Holden and Mark Burton

Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value by Reed Holden

“6 Psychological Tactics Behind the Starbucks Menu” by Kent Hendricks

The Soul of Enterprise podcast, episode 233: “Pricing at Starbucks and Six Tactics You Should Know About”

HomeTop podcastsPopular guests