2Bobs—with David C. Baker and Blair Enns cover image

The Power of Options

2Bobs—with David C. Baker and Blair Enns

00:00

Innovative Pricing Strategies

This chapter explores various pricing strategies aimed at enhancing client relationships by aligning payment structures with the value delivered. It discusses three primary payment options: time-based billing, deliverable-based pricing, and performance incentives tied to outcomes. The conversation emphasizes the importance of understanding client values and risk tolerance to craft effective and mutually beneficial pricing models.

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