The Strategy and Tactics of Pricing

A Guide to Growing More Profitably

Book • 2017

Mentioned by

Recommended by

Ken Callander

as the 'Bible of pricing' for understanding price versus value.

Mentioned by

Blair Enns

as an inaccessible, unreadable textbook-like book, considered the Bible of pricing.

Mentioned by

Bill Diggons

, who credits Tom Nagel's book with transforming their approach to pricing in oil and gas.

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