#64013
Mentioned in 1 episodes

The Strategy and Tactics of Pricing

A Guide to Growing More Profitably
Book • 2017
Author
Thomas T. Nagle
Author
Georg Müller

Mentioned by

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 Blair Enns
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 Bill Diggons

Mentioned in 1 episodes

Mentioned by
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Blair Enns
 as an inaccessible, unreadable textbook-like book, considered the Bible of pricing.
The Power of Options
Mentioned by
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Bill Diggons
, who credits Tom Nagel's book with transforming their approach to pricing in oil and gas.
Why 60% of Your Quotes Signal 'Negotiable' to Buyers (And Cost You Millions) with Bill Diggons

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