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Bill Diggons
Managing partner at Kittitut (Qittitut) Consulting with over two decades of pricing experience across hundreds of projects and dozens of countries, specializing in B2B pricing, tiering, and naming strategies.
Best podcasts with Bill Diggons
Ranked by the Snipd community
Nov 10, 2025
• 29min
Why 60% of Your Quotes Signal 'Negotiable' to Buyers (And Cost You Millions) with Bill Diggons
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In this discussion, Bill Diggons, managing partner at Kittitut Consulting with over 24 years in pricing strategy, reveals the secrets behind effective B2B pricing. He explains how implementing tiering can boost margins by 3-5 points and why evocative naming, like 'Boss Hog,' often trumps technical jargon. Bill offers insightful tips on making quotes seem non-negotiable, the importance of odd price endings, and innovative strategies for responding to RFPs. Tune in to learn how small changes can lead to substantial financial gains!
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