

Cold Calls, Complacency & £900K Billings: Lessons from Year 2 in Business with Hemish Ilangaratne
5 snips May 5, 2025
Hemish Ilangaratne, owner of RX Group, shares insights from his journey in the recruitment industry, specializing in the US quality assurance market. He discusses overcoming complacency after billing £900K and the importance of cold calling. Hemish emphasizes strategic planning, personal resilience, and building strong client relationships for success. He also reveals how leveraging podcasting has enhanced his business visibility, creating unexpected opportunities for growth. Tune in for valuable lessons on navigating challenges and seizing prospects!
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Be Militant With Outreach
- Be militant on daily outreach with measurable targets like calls, meetings, and leads.\n- Hold yourself accountable with visible tracking of these key activities for consistent progress.
Data-Driven Targeting Strategy
- Start market research by identifying your ideal companies and use data tools to map key decision makers.\n- Then create focused LinkedIn campaigns targeted by company and decision makers for consistent outreach.
US Enterprise Entry Barriers
- Breaking into large US enterprise clients is harder due to strict TA policies just like big suppliers.\n- Smaller SMEs are more accessible for solo recruiters without existing TA teams as you can work directly with founders or VPs.