The Genius of Spotify Wrapped and How to Copy It, and How to Sell Your Business for 9 Figures

Episode 10: The team is back together again! Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) discuss the marketing brilliance of Spotify Wrapped and all that makes it a mega success, as well as how other companies can try to replicate it. Then, the team dives into selling your business—when, how, and why to do it, what the process is ACTUALLY like, and their biggest takeaways from their own experiences. And finally, we wrap with a game of Thumbs Up/Thumbs Down, in which the team weighs in on some news-related hot takes. 

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Alex Lieberman (@businessbarista)

Sophia Amoruso (@sophiaamoruso)

Jesse Pujji (@jspujji)

(00:33) - Intro

(01:54) - The Rundown

(02:28) - Quick history of Spotify Wrapped

(03:03) - Jesse’s Spotify Wrapped

(04:50) - Sophia’s Spotify Wrapped

(07:20) - Alex’s Spotify Wrapped

(08:32) - What makes Spotify Wrapped so successful

(12:58) - The rumored origin story of Spotify Wrapped

(14:43) - The team brainstorms how to apply the lessons from Spotify Wrapped to your their own businesses

(22:27) - Jesse’s experience of the process selling a business

(28:37) - Why Alex and Austin decided to sell Morning Brew, and what Alex thinks about the reasons to sell a business

(33:06) - Sophia’s experience of selling Girlboss

(34:05) - What Sophia potentially could have made on selling Nasty Gal

(35:33) - Why it’s okay to sell a business when you’re early in your career

(37:45) - The grueling nature of the process of selling your business

(42:01) - The one thing Jesse, Sophia, and Alex would do differently if they were re-doing the sales of their business

(44:34) - Thumbs Up/Thumbs Down

Links:

• Spotify Wrapped this year
• Sophia’s top Spotify songs
• Jesse’s top Spotify song
• Alex’s top Spotify song
• Elad Blog - 5 Reasons to Sell Your Startup
• Justin Kan - The Founder’s Guide To Selling Your Company

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