Founder's Journal

The Genius of Spotify Wrapped and How to Copy It, and How to Sell Your Business for 9 Figures

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Dec 6, 2022
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ANECDOTE

Hosts Share Their Wrapped Results

  • Jesse's Wrapped showed a surprising mix from Meek Mill to religious hymns, partly influenced by his kids.
  • The hosts used their own Wrapped results to illustrate how personal and varied listening profiles can be.
INSIGHT

Wrapped As A Growth Loop

  • Spotify Wrapped is a powerful growth loop that turns customers into unpaid advertisers by making sharing effortless and fun.
  • It combines personalization, visual design, and social templates to drive repeat engagement and referrals.
INSIGHT

Personalization Feels Like Fortune-Telling

  • People love being told about themselves, so personalized data stories function like quizzes or astrology readings that feel shareable.
  • That perceived personal meaning drives both dark-social sharing and discovery of new artists or products.
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