Spotify wrapped is a way to share something with your friends that you may not otherwise. I got four playlists made for me from my Spotify wrapped and it's better than what most of my friends could make for me. They do it in an incredibly non-intrusive or at least it doesn't come off as in an intrusive way. People have become absolute cheerleaders of more than just cheerleaders, right? It is something that has converted customers into salespeople.

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