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The Genius of Spotify Wrapped and How to Copy It, and How to Sell Your Business for 9 Figures
Founder's Journal
Selling Companies - Two Lessons From Wrapped
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Sophia: Wrapped has done it really well in two ways one is by building an unpredictability So and what I mean by that is wrapped the last three years has come out the first week of December. Involving the people that your customers aspire to be into your marketing is also super smart, she says. Alex: There's nothing more peak for a brand than to Build a culture where somebody is able to identify with it not just identify with it, but propagate that term Publicly because they're proud of it right? And that's like yeah, that's some genius Sophia.
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