Negotiate Anything

Brian Solis: How Fear of Innovation Could Destroy Your Company

Jan 27, 2025
Brian Solis, Head of Global Innovation at ServiceNow and author of 'Mindshift,' discusses the dire need for companies to embrace technological disruptions like generative AI. He emphasizes that innovative thinking is crucial for leadership in today's fast-paced world. With real-world examples, Brian illustrates how empathetic persuasion can help teams overcome skepticism. He also highlights the importance of self-awareness and humility in leadership to drive positive change and maintain a proactive culture amidst rapid technological advancements.
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ANECDOTE

Past Disruptions

  • Businesses often react to disruption by integrating new tech into existing models, like e-commerce in the 1990s.
  • Companies adapted to the iPhone by making websites mobile-friendly, not by reimagining possibilities like TikTok.
INSIGHT

Incremental vs. Exponential

  • Many see new technologies as a way to improve existing processes, not create new value.
  • This mindset leads to stagnation instead of exponential growth, hindering true innovation.
ADVICE

Leading Through Change

  • Leaders must champion their vision and persuade their teams to adopt new technologies by speaking their "love language."
  • Focus on showing how these changes will benefit them individually and collectively.
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