3min chapter

Negotiate Anything cover image

Brian Solis: How Fear of Innovation Could Destroy Your Company

Negotiate Anything

CHAPTER

Navigating Change: The Power of Empathetic Persuasion and Storytelling in Negotiation

This chapter explores the intricate dynamics of negotiation in business, focusing on the psychological resistance to change. It underscores the significance of empathetic persuasion and storytelling in facilitating understanding and support for innovative ideas.

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