10min chapter

Negotiate Anything cover image

Brian Solis: How Fear of Innovation Could Destroy Your Company

Negotiate Anything

CHAPTER

Embracing Innovation in a Tech-Driven World

This chapter emphasizes the crucial need for innovation and adaptation in the face of technological advancements, particularly generative AI. It highlights historical failures in proactive responses, discusses leadership strategies to foster a culture of change, and addresses the skepticism that arises among teams when faced with rapid transformations.

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