The Marketing Millennials

200 - LIVE at Harvard Business School: Startup Marketing Strategies

Oct 11, 2023

01:06:52

Snipd AI

Join Daniel and his guests, Ari Murray (VP of Growth at Sharma Brands) and Tamara Grominisky (Founder of PMM Camper), as they discuss marketing topics like finding product-market fit, hiring marketing advisors, effective advertising strategies, and the importance of aligning goals within a company.

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Defining the target audience and finding product-market fit are crucial in the early stages of a startup.

Studying first customers' behavior and gathering feedback provides valuable insights for product and content refinement.

Copywriting plays a vital role in marketing, requiring testing and iterating to optimize conversion rates.

Deep dives

Finding Product-Market Fit

In the first six months of a startup, it is crucial to define the target audience and the product they need. This requires proving both hypotheses and finding product-market fit. It might take time to find the right fit, but starting with an audience-focused content strategy can help test and refine ideas. Building an audience through content creation and engaging with them can provide valuable insights for product development and content market fit.

Introduction

2min

Discovering Product-Market Fit and Growing Your Brand

12min

Marketing Strategies for a New Merch Business Targeting Sorority Presidents

2min

Analyzing Comments for Value Propositions

13min

Targeting the Right Audience and Creating Relevant Content

3min

Hiring Marketing Advisors

16min

Effective Advertising Strategies

15min

The Significance of Aligning Goals and Asking Questions

2min

Join Daniel and his guests, Ari Murray (VP of Growth at Sharma Brands), and Tamara Grominsky (Founder of PMM Camp), as they dive into a wide range of marketing topics on this live 200th recording of the Marketing Millennials filmed at the Harvard Business School Marketing Club.

From copywriting tricks to finding product-market fit, they share valuable insights and strategies for marketers at every stage.

Discover the importance of adapting fast, talking to customers, and dominating one platform first. Plus, learn how to hire the right marketing talent for your company and how to make content that converts.

Follow Ari:

LinkedIn: https://www.linkedin.com/in/arimurray/

Newsletter: https://linktr.ee/gotomillions

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/?originalSubdomain=ca

Newsletter: https://newsletter.pmmcamp.com/subscribe

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: