200 - LIVE at Harvard Business School: Startup Marketing Strategies
The Marketing Millennials
Effective Advertising Strategies
In this chapter, they discuss different strategies for effective advertising, including finding the right person who understands the value proposition, saving good ads as references, and using customer testimonials as ad copy. They highlight the importance of understanding platforms and tailoring marketing strategies accordingly, comparing platforms to different languages. They also address how to encourage a doer at a startup to take on more responsibilities and become a strategist.
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