200 - LIVE at Harvard Business School: Startup Marketing Strategies
The Marketing Millennials
Hiring Marketing Advisors
The speakers discuss the strategy of hiring marketing advisors for companies, particularly in the SaaS and software industry. They explain that hiring a marketing advisor is a cost-effective alternative to bringing on a full-time marketing professional. The advisor can provide strategic advice, act as a sounding board, and even interface with consultants when needed.
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