200 - LIVE at Harvard Business School: Startup Marketing Strategies
The Marketing Millennials
00:00
Hiring Marketing Advisors
The speakers discuss the strategy of hiring marketing advisors for companies, particularly in the SaaS and software industry. They explain that hiring a marketing advisor is a cost-effective alternative to bringing on a full-time marketing professional. The advisor can provide strategic advice, act as a sounding board, and even interface with consultants when needed.
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