200 - LIVE at Harvard Business School: Startup Marketing Strategies
The Marketing Millennials
Discovering Product-Market Fit and Growing Your Brand
This chapter explores the process of finding product-market fit for a startup and strategies to grow brand awareness. The speakers discuss identifying the target audience, proving hypotheses about the audience and product, and building an audience before launching. They also emphasize the importance of customer interviews and shaping the audience through relevant content.
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