Sadie Lincoln, the co-founder and CEO of barre3, shares her journey of creating a unique fitness concept and the challenges of building a brand. Andrew Pizzullo discusses his innovative backyard game, Ramps, and strategies for selling it at a premium price. Randi Pink reveals her efforts to transition from being the sole face of her community space, Ruffner Treehouse Village, highlighting the importance of storytelling and community engagement. This lively discussion offers valuable insights for aspiring entrepreneurs.
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volunteer_activism ADVICE
Explain the New
Clearly describe your novel product's purpose upfront.
Connect with potential customers by tailoring your story to their needs.
question_answer ANECDOTE
Portland Advantage
Sadie Lincoln started barre3 in Portland, not a typical fitness hub like New York or LA.
This allowed her to develop her brand authentically, sheltered from intense competition.
volunteer_activism ADVICE
Branding Kachustard
Embrace the quirky and fun aspects of a unique product like Kachustard.
Create a memorable brand personality and story, like Sir Kensington's, using humor.
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How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead
Brené Brown
In 'Daring Greatly,' Brené Brown delves into the topics of vulnerability, shame, and courage. The book, inspired by a quote from Theodore Roosevelt's 'Citizenship in a Republic' speech, argues that vulnerability is essential for living a wholehearted life. Brown discusses how vulnerability is often misunderstood as weakness, but it is actually a sign of courage. She provides insights from her research on how vulnerability affects men and women differently and offers practical advice on overcoming shame and embracing vulnerability in personal and professional life. The book emphasizes the importance of connection, shame resilience, and the distinction between guilt and shame[3][4][5].
barre3 co-founder and CEO Sadie Lincoln joins Guy on the Advice line, where they answer questions from three early-stage founders. Plus, Sadie breaks down how she introduced her novel fitness concept to new customers.
First we meet Dustin in Texas, who’s working on a brand identity for his ketchup-mustard combo condiment. Then Andrew in Missouri, who wants to convey the value of his newly-created yard game. And Randi in Alabama, who’s wondering if she should step back from being the sole face of her soon-to-be community gathering space.
Thank you to the founders of Ketchustard, Pizzy Products and Ruffner Treehouse Village for being a part of our show.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.