How I Built This with Guy Raz

Advice Line with Sadie Lincoln of barre3

Sep 19, 2024
Sadie Lincoln, the co-founder and CEO of barre3, shares her journey of creating a unique fitness concept and the challenges of building a brand. Andrew Pizzullo discusses his innovative backyard game, Ramps, and strategies for selling it at a premium price. Randi Pink reveals her efforts to transition from being the sole face of her community space, Ruffner Treehouse Village, highlighting the importance of storytelling and community engagement. This lively discussion offers valuable insights for aspiring entrepreneurs.
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ADVICE

Explain the New

  • Clearly describe your novel product's purpose upfront.
  • Connect with potential customers by tailoring your story to their needs.
ANECDOTE

Portland Advantage

  • Sadie Lincoln started barre3 in Portland, not a typical fitness hub like New York or LA.
  • This allowed her to develop her brand authentically, sheltered from intense competition.
ADVICE

Branding Kachustard

  • Embrace the quirky and fun aspects of a unique product like Kachustard.
  • Create a memorable brand personality and story, like Sir Kensington's, using humor.
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