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How I Built This with Guy Raz

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Valuing Premium Products

This chapter delves into the concept of value in selling premium-priced products, emphasizing emotional connections and family experiences associated with them. The discussion covers strategies for targeting young adults and casual players, while also addressing the role of micro-influencers and viral marketing in boosting product visibility. Additionally, the speakers highlight the importance of strategic donations and customer feedback in refining product offerings and enhancing sales opportunities.

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