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How I Built This with Guy Raz

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Crafting Kachustard: A Flavorful Journey

This chapter explores the speaker's passion for condiments, particularly a unique blend they call Kachustard, merging mustard and ketchup. It highlights their entrepreneurial journey in branding this quirky product while balancing a career in mechanical design at Tesla. The discussion also emphasizes the importance of storytelling and innovative marketing strategies to connect with consumers and enhance product visibility.

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