How I Built This with Guy Raz cover image

Advice Line with Sadie Lincoln of barre3

How I Built This with Guy Raz

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Founding Narratives in Fitness

This chapter explores the origins of the fitness brand barre3, focusing on storytelling as a tool to connect with customers and differentiate from competitors. The discussion highlights the advantages of starting a business in Portland, the city's entrepreneurial spirit, and includes a caller's introduction of their unique product, Kachustard.

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