The Tim Ferriss Show

#269: The 3 Critical Rules of Branding

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Oct 3, 2017
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INSIGHT

Own or Create Category

  • Forget chasing the concept of 'brand' and focus on owning or creating a category.
  • Owning a category means being the number one or creating a new niche for a thousand diehard fans.
ANECDOTE

Podcast Niche Strategy

  • Tim targets long-form interviews and highly technical content to attract a specific, educated demographic.
  • This niche focus allows him to bring in unique sponsors and monetize his podcast effectively.
ADVICE

Narrow Your Target Audience

  • Don't make a product for everyone; find and serve a very specific niche.
  • Targeting a small group intensely is more effective and affordable than a broad, lukewarm audience.
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