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#269: The 3 Critical Rules of Branding

The Tim Ferriss Show

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How to Create the Best Brand Possible by Not Caring About and at All

i'm going to be spending a lot of time on this in many different capacities. If you were to look at, say, combinator and how they train their start ups for demo day, when they pitch investors, they're typically looking at one primary k p i that they try to grow. But what are the touch points? So how does your customer interact with your product or service, indirectly or directly? And it starts with recognizing some typical stages of interaction with a product. Arby and arb and b took a very, very intelligent approach to this, and i recommend checking out the masters of scale podcast with reed hoffman, episode one with bryan cheske

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