Introduction

tim fari: This inbeteensode is going to be a rant of sorts, but it will have tactical specifics about branding. i consider the vast majority of anything associated with branding to be in that bucket of useless activities. Forget about brand and either own a category or create a category in the minds of specifically, one thousand die hard fans. And i'm going to come back to this called by kevan k dot org - he is one of my votes for the real world's most interesting man.

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