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#269: The 3 Critical Rules of Branding

The Tim Ferriss Show

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How to Create a Category for Dihard Fans

If you can't be number one or number two in a category, rights could be uber for x. Jack welch took a similar approach to continuing our closing down business divisions. He's very astute and understands the importance of building your brand over selling it. Don't fall in love with your product, don't fall inLove with your customer - then you can determine how best to serve them.

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