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Quick takeaways
- Asana emphasizes purpose-driven work to enhance employees' well-being.
- User research tailored Asana's features for large organizations to promote goal alignment and engagement.
Deep dives
Purpose-Driven Work at Asana
At Asana, Yasmin from the product team highlights the importance of purpose-driven work in enhancing people's work lives. With many knowledge workers facing burnout, Asana aims to provide tools that instill a sense of purpose in daily work, regardless of the work setting. As employees seek more opportunities for purpose in their work, tools like Asana focus on providing clarity, accountability, and a shared sense of purpose across the organization.
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