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Bloomberg Businessweek
Ziggi’s Coffee CEO on Building Business from the Ground Up
Aug 28, 2024
Brandon Knudsen, CEO of Ziggi's Coffee, shares his journey of building a coffee empire from the ground up. He discusses the evolution from a community vision to nearly 100 locations, emphasizing the importance of strategic partnerships. Knudsen highlights the shift to drive-through services and the significance of customer loyalty programs. He dives into franchise fees, operational excellence, and the growth of food revenue, showcasing how dietary needs drove innovation. His insights on adaptability reveal how Ziggi's navigates industry challenges with a focus on quality and customer experience.
20:22
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Quick takeaways
- Ziggi's Coffee emphasizes the importance of community engagement and adaptability in building a successful brand from the ground up.
- The company's franchise model allows for strategic expansion while maintaining brand consistency and minimizing financial risk through effective training and support.
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Generative AI is identified as the new operating system of the internet, set to become a crucial element across various products, services, and applications. The immense opportunities it presents require businesses to adopt a proactive approach to their AI journey. It is essential for companies to acknowledge the rhythm necessary to build a successful AI culture, emphasizing the need for early implementation to demonstrate return on investment. A thoughtful strategy is advocated over superficial engagement, highlighting the importance of integrating AI into daily operations to realize its full potential.
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