Ziggi’s Coffee CEO on Building Business from the Ground Up

Brandon Knudsen, CEO of Ziggi's Coffee, shares his journey of building a coffee empire from the ground up. He discusses the evolution from a community vision to nearly 100 locations, emphasizing the importance of strategic partnerships. Knudsen highlights the shift to drive-through services and the significance of customer loyalty programs. He dives into franchise fees, operational excellence, and the growth of food revenue, showcasing how dietary needs drove innovation. His insights on adaptability reveal how Ziggi's navigates industry challenges with a focus on quality and customer experience.