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Ziggi’s Coffee CEO on Building Business from the Ground Up

Bloomberg Businessweek

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Navigating Business Growth and Dietary Needs in the Food Sector

This chapter explores the significant increase in food revenue at a coffee business, rising from 3-5% to 25%. It highlights the impact of introducing diverse food options, particularly gluten-free items, driven by personal connections to dietary needs, while also touching on the complexities of the commercial real estate market.

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