This chapter explores the significance of loyalty programs and customer retention strategies within a coffee franchise. It highlights the technological advancements made to enhance app ordering and the commitment to franchisee support and training. Additionally, the discussion reveals insights into adapting to post-pandemic consumer behaviors while maintaining high standards in coffee quality and customer experiences.
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Brandon Knudsen, CEO of Ziggi’s Coffee, discusses bootstrapping the coffee business and managing current economic challenges in the space.
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