This chapter chronicles the challenges and evolution of building a coffee business, detailing the shift from a social space focus to embracing drive-through services. It highlights the significance of customer relationships, adaptation to market trends, and thoughtful franchise strategies for sustainable growth.
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Brandon Knudsen, CEO of Ziggi’s Coffee, discusses bootstrapping the coffee business and managing current economic challenges in the space.
Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.
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