HUNGRY. How I Made Millions Supplying The Worlds Best Restaurants Fruit & Veg - The River Cafe, Per Se, The Devonshire
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Sep 8, 2025 Franco Fubini, founder of Natoora and a fruit and vegetable business expert, dives into the world of culinary storytelling and how personal memories shape our food experiences. He explores the intricacies of sourcing seasonal produce and the importance of craftsmanship and integrity in food sourcing. Fubini also discusses the shift in retail dynamics and the psychological factors influencing consumer choices today. With insights into the challenges of entrepreneurship, he emphasizes the need for passion and resilience in the culinary industry.
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Mangoes That Sparked A Calling
- Franco's first vivid fruit memory came from eating mangoes off a tree in Egypt, which awakened his sense of smell and flavor.
- That market experience shifted his idea of tropical fruit and planted the seed for his lifelong dedication to produce.
Recruit Rigour And Protect Culture
- Hire with rigor and remove people who damage culture; people are the soil of your business.
- Invest in recruitment and firing processes because team quality defines long-term performance.
Flavor Is Built Through Relationships
- Great flavor depends not just on product but on human relationships across the supply chain.
- Valuing those human ties grounds sourcing work and improves consistency and taste outcomes.
