Franco Fubini

Franco Fubini, founder of Natoora and a fruit and vegetable business expert, dives into the world of culinary storytelling and how personal memories shape our food experiences. He explores the intricacies of sourcing seasonal produce and the importance of craftsmanship and integrity in food sourcing. Fubini also discusses the shift in retail dynamics and the psychological factors influencing consumer choices today. With insights into the challenges of entrepreneurship, he emphasizes the need for passion and resilience in the culinary industry.

In this discussion, Franco Fubini, the founder of Natoora and a fresh produce expert, dives into the compelling history of supermarkets. He reveals how Piggly Wiggly revolutionized grocery shopping by introducing self-service. Franco explores how postwar changes shaped consumer habits, emphasizing time-saving convenience and the shift towards ultra-processed foods. He also discusses Walmart's rapid growth and the business incentives driving mass retailing while linking these trends to our evolutionary preferences for calorie-dense foods. A fascinating look at how our shopping habits evolved!

Franco Fubini, founder of Natoora and sustainability professor at Columbia, shares his passion for high-quality produce. He delves into the vital role of flavor in sustainable farming and the intricate connections between chefs and farmers. Fubini discusses the rise of environmentally-focused farmers in the Northeast and examines innovative solutions recognized by the Food Planet Prize. He also highlights seasonal heirloom favorites and the fascinating story of winter tomatoes from Sicily, showcasing how stress influences their unique flavors.