VinePair Podcast What Will 2025 Bring for the Drinks Industry?
Jan 6, 2025
As 2025 approaches, predictions swirl around the drinks industry. The focus is on a return to targeted marketing and the challenges faced by wine and craft beer. GLP-1 medications may reshape consumer behavior significantly. Non-alcoholic beverages are set for a rise, demanding new marketing strategies. The discussion dives into innovative branding within college sports, hinting at a vibrant future. Overall, there’s optimism for brands willing to adapt and engage meaningfully with evolving consumer expectations.
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