What Will 2025 Bring for the Drinks Industry?
VinePair Podcast
The Rise of Non-Alcoholic Beverages in 2025
This chapter explores the expected growth of non-alcoholic drink options in bars and restaurants by 2025, focusing on changing consumer expectations and trends like 'zebra striping.' It addresses the challenges and strategies for the wine industry, emphasizing the need for effective consumer engagement and active brand presence.
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