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19min chapter
What Will 2025 Bring for the Drinks Industry?
VinePair Podcast
Navigating the Future of Drink Marketing
This chapter examines the changing landscape of marketing within the drinks industry as it approaches 2025, emphasizing the importance of authentic engagement with diverse communities. The discussion highlights the shift towards community-driven experiences and the influence of younger generations on branding strategies, amidst rising economic pressures. It also explores emerging trends like premiumization and the impact of GLP-1 drugs on consumer behavior, particularly in relation to wine preferences.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode