To kick off 2025, Adam, Joanna, and Zach share some of their predictions for the year in the drinks industry, including a return to older models of targeted marketing, continued struggles for wine and craft beer, and the potential impact on the entire industry of the expanding use of GLP-1 medications. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

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