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Agency Life
5 Steps to Fix Your Pipeline (The Dead Lead Reviver) w/ Dev Basu
Aug 24, 2023
Dev Basu, digital marketing expert, shares the 5-step process called The Dead Lead Reviver to revive old deals, add to the pipeline, and close new clients. He emphasizes the importance of not being pushy with prospects and discusses tactics for reengaging dead leads through strategic meeting invites. The podcast also explores advancements in call recording tools, generating pipeline opportunities, and investing in integrators.
54:38
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Quick takeaways
- The dead lead reviver is a 5-step process that can revive old deals, add more to the pipeline, and close new clients without being overly salesy.
- Agencies should have a system for selling and focus on the B+ and A clients and team members to drive success.
Deep dives
Revive old deals and boost your agency's pipeline
In this podcast episode, DevBassu discusses the five-step process called the dead lead reviver to revive old deals, add more to the pipeline, and close new clients. He emphasizes the importance of not being pushy with prospects and shares a framework that includes asking specific no-oriented questions to guide the conversation. Dev highlights the need for agencies to have a system for selling rather than solely relying on the buyer's system for buying. He also advises focusing on the B+ and A clients and team members to drive success in the agency. Overall, the podcast explores tactics to reengage prospects and nurture a strong agency-client relationship.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode