Agency Life

5 Steps to Fix Your Pipeline (The Dead Lead Reviver) w/ Dev Basu

Aug 24, 2023

Dev Basu, digital marketing expert, shares the 5-step process called The Dead Lead Reviver to revive old deals, add to the pipeline, and close new clients. He emphasizes the importance of not being pushy with prospects and discusses tactics for reengaging dead leads through strategic meeting invites. The podcast also explores advancements in call recording tools, generating pipeline opportunities, and investing in integrators.

54:38

Episode guests

Dev Basu

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

The dead lead reviver is a 5-step process that can revive old deals, add more to the pipeline, and close new clients without being overly salesy.

Agencies should have a system for selling and focus on the B+ and A clients and team members to drive success.

Using specific types of emails, such as 'are you still looking to...' and 'is your current agency performing as expected?', can reengage prospects and increase response rates.

Deep dives

Revive old deals and boost your agency's pipeline

In this podcast episode, DevBassu discusses the five-step process called the dead lead reviver to revive old deals, add more to the pipeline, and close new clients. He emphasizes the importance of not being pushy with prospects and shares a framework that includes asking specific no-oriented questions to guide the conversation. Dev highlights the need for agencies to have a system for selling rather than solely relying on the buyer's system for buying. He also advises focusing on the B+ and A clients and team members to drive success in the agency. Overall, the podcast explores tactics to reengage prospects and nurture a strong agency-client relationship.

Introduction

3min

Reviving Dead Leads: Overcoming Challenges in the Agency Pipeline

4min

Reviving Dead Leads: Tactics and Strategies

28min

Reengaging Dead Leads with a Strategic Meeting Invite

2min

Advancements in Call Recording Tools and Using Six Boxes in Sales Processes

9min

Generating pipeline opportunities and investing in integrators

7min

Wrapping Up the Episode with Shout Outs and Networking

3min

Do you have less in your agency's pipeline now than you did at this point last year?

If so, you're probably not alone.

But, what's even better?

There's something you can do about it--something that doesn't require anything spammy or even overly salesy.

You can leverage what Dev Basu calls The Dead Lead Reviver.

It's a 5-step process that he & his team have leveraged to...

Revive old deals
Add more to their existing pipeline, and
Close new clients that had previously told them "No."

Dev's agency Powered by Search is an SEO focused digital agency for B2B SaaS companies, and he completely understands the desire not to be pushy with prospects in your agency's pipeline. At the same time he shares a very effective (yet surprisingly simple) framework in this episode, that can revive old deals in 5 easy steps.

Connect with Dev on LinkedIn: https://www.linkedin.com/in/devbasu/?originalSubdomain=ca

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Agency Life

5 Steps to Fix Your Pipeline (The Dead Lead Reviver) w/ Dev Basu

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Revive old deals and boost your agency's pipeline

Creating effective email communication

Overcoming challenges and optimizing agency performance

Investing in marketing and paid promotion

The best part of agency life

Remember Everything You Learn from Podcasts