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Reviving Dead Leads: Tactics and Strategies
This chapter discusses different tactics and strategies for reviving dead leads in the sales process for agencies. It explores various types of emails that can be sent to prospects to reengage and close deals, emphasizing the importance of focusing on qualified prospects who have a clear desire and need for the agency's services. The chapter also touches on the significance of priming prospects for feedback, handling leads that have gone in a different direction, and the importance of automation in the sales process.