The Futur with Chris Do 254 - Storytelling Is A Superpower — with Michael Margolis
246 snips
Aug 16, 2023 Michael Margolis, founder of Storied, specializes in narrative storytelling for leaders and teams. He argues that storytelling is humanity’s greatest superpower and emphasizes its vital role in marketing and innovation. Michael explains the difference between story and narrative and shares how uniqueness and authenticity can differentiate businesses in a crowded market. In a mock workshop, he introduces a three-step framework to refine personal narratives, encouraging creatives to blend their artistic desires with strategic business messaging.
AI Snips
Chapters
Books
Transcript
Episode notes
Story-Emotion Connection
- All memory is tied to strong emotions, which are also tied to stories.
- Try to recall a memory without an associated story and emotion.
Pawn Stars Analogy
- Michael Margolis uses Pawn Stars to illustrate how stories add value.
- An object's value increases with its associated story, like a WWII Zippo lighter.
Expensive Chocolate
- Michael Margolis admits to spending $250 on a chocolate bar due to its unique story.
- He emphasizes the importance of provenance, or the story of a product's origin.
