Michael Margolis, founder of Storied, specializes in narrative storytelling for leaders and teams. He argues that storytelling is humanity’s greatest superpower and emphasizes its vital role in marketing and innovation. Michael explains the difference between story and narrative and shares how uniqueness and authenticity can differentiate businesses in a crowded market. In a mock workshop, he introduces a three-step framework to refine personal narratives, encouraging creatives to blend their artistic desires with strategic business messaging.
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insights INSIGHT
Story-Emotion Connection
All memory is tied to strong emotions, which are also tied to stories.
Try to recall a memory without an associated story and emotion.
question_answer ANECDOTE
Pawn Stars Analogy
Michael Margolis uses Pawn Stars to illustrate how stories add value.
An object's value increases with its associated story, like a WWII Zippo lighter.
question_answer ANECDOTE
Expensive Chocolate
Michael Margolis admits to spending $250 on a chocolate bar due to its unique story.
He emphasizes the importance of provenance, or the story of a product's origin.
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Drawing on 30,000 years of storytelling, Story 10x delivers a fresh approach for how to inspire and influence in the digital age. The book teaches readers how to craft an 'Undeniable Story' using a 3-step narrative framework, similar to strategies used by Google, Facebook, and Hulu. It emphasizes the importance of narrative structure, emotional engagement, and authenticity in storytelling to overcome objections, mobilize stakeholders, and create momentum for ideas and projects.
Michael Margolis believes that narrative storytelling is the #1 superpower of humanity, and that the three most important, fundamental skills for the future all come from the exercise of storytelling. As the CEO of Storied, a strategic messaging and leadership firm, Michael and his team help leaders and teams stand out through story. But why is story so important? and what makes a great story when it comes to a product or a business?
In this episode, Chris and Michael are going to talk about the difference between story and narrative, why disruption should be backed up with data, and why character beats out credentials every time. Beyond just their regular conversation, though, Michael will take Chris through a mock workshop, using Storied’s three step narrative framework. Chris will talk about the Futur’s new project, Brand Lab, and Michael will challenge him to explore different aspects of Brand Lab’s story, so that they can work to find and improve its story. This is a dense and informative conversation, and should give you some things to think about when it comes to developing and refining your own story.