#11714

Mentioned in 3 episodes

Story 10X

Turn the Impossible Into the Inevitable

Book • 2019

Michael Margolis

Drawing on 30,000 years of storytelling, Story 10x delivers a fresh approach for how to inspire and influence in the digital age.

The book teaches readers how to craft an 'Undeniable Story' using a 3-step narrative framework, similar to strategies used by Google, Facebook, and Hulu.

It emphasizes the importance of narrative structure, emotional engagement, and authenticity in storytelling to overcome objections, mobilize stakeholders, and create momentum for ideas and projects.

Mentioned by

Michael Margolis

Mentioned in 3 episodes

Mentioned by

Michael Margolis

as a book he wrote.

254 - Storytelling Is A Superpower — with Michael Margolis

Mentioned by

Chris Abad

as a book that helped him improve his storytelling techniques for presentations, particularly in business contexts and transformational change.

Chris Abad - Storytelling tactics for senior designers

Mentioned by

Chris Do

when explaining the importance of story in business and referencing Michael Margolis's idea that a product or service without a story is a commodity.

These 65 Minutes Will Change Your Personal Brand Forever - ft. Chris Do

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