Michael Margolis, CEO of Storied, discusses the power of storytelling and its influence on perceptions and purchasing decisions. They explore the concept of provenance in food and its connection to storytelling. The importance of creating a unifying shared narrative is emphasized, along with the role of positioning, differentiation, and storytelling in business. They introduce Brand Lab, a project to unlock creativity skills, and discuss the value of design thinking in business. The challenges of translating design to the executive boardroom and the need for humans to be better storytellers are also explored.

Michael Margolis, a leading advisor to major tech companies and storytelling expert, dives into the art of narrative and its impact on navigating change. He explains why disruptive technologies face resistance, linking it to our biological responses. Margolis emphasizes shifting from a problem-solution mindset to focusing on possibilities. Learn how compelling narratives can inspire teams and drive collaboration, especially in times of change, while exploring the evolution of storytelling in the age of AI and personal empowerment.