Dive Club 🤿 Chris Abad - Storytelling tactics for senior designers
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Feb 7, 2025 In this engaging discussion, Chris Abad, a design leader with a rich history at Google, Square, and Dropbox, dives into the art of storytelling in design. He reveals practical strategies for crafting compelling presentations, including how to tailor narratives for executives and manage Q&A sessions efficiently. Chris also shares insights on his preferred storytelling tools, such as IA Presenter, and emphasizes the importance of mastering personal branding through effective communication. His tips can transform how designers present their work to gain stakeholder support.
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Front-Load the Peak Moment
- Front-load your presentation's peak moment, the most exciting part.
- Work backward, explaining obstacles and proof, building to the initial vision.
Avoid Flat Narrative Structure
- A flat narrative structure, like following the design process chronologically, can be ineffective.
- Aim for a clear goal and call to action, rather than just opening for questions.
Tailor Content to Audience
- Tailor presentation details based on your audience's familiarity with the project.
- The core storytelling approach remains universal, but context and depth should vary.
