The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

HOW TO MAXIMIZE YOUR PROSPECTING AND NETWORKING IN B2B SALES

Feb 8, 2024
The podcast discusses the effectiveness of trade shows in B2B sales and proposes alternatives like building personal brands on LinkedIn. It emphasizes the importance of trust and authenticity in communication and highlights the shortcomings of mass messaging. The chapter also covers the significance of continuous learning in B2B sales, including understanding how companies buy and having client-focused conversations.
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