The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO MAXIMIZE YOUR PROSPECTING AND NETWORKING IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Introduction

A discussion about the effectiveness of attending trade shows, the downsides of trade shows, the strategic approach to choosing shows, alternative ways to engage with prospects, the role of marketing in trade shows, and the cost-effectiveness of podcasts as an alternative for reaching a wider audience.

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