The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO MAXIMIZE YOUR PROSPECTING AND NETWORKING IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Maximizing Prospecting and Networking in B2B Sales

This chapter discusses the importance of building trust and authenticity in B2B sales, highlighting the challenges of communication and the giving mentality required. It also emphasizes the shortcomings of mass messaging as a prospecting solution.

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