The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO MAXIMIZE YOUR PROSPECTING AND NETWORKING IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Effectiveness of Trade Shows in B2B Sales

This chapter discusses the pros and cons of trade shows in B2B sales, including their cost and potential revenue. The speakers propose alternatives such as building personal brands on LinkedIn and strategically attending trade shows, while also highlighting the importance of in-person networking.

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