Fat Mascara

Ep. 321: Decoding Skincare Marketing with Dr. Ranella Hirsch

Jul 22, 2021
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INSIGHT

Clinically Tested Is Often Marketing

  • "Clinically tested" on cosmetics often means minimal, inconsistent testing rather than drug-level trials.
  • Dr. Ranella Hirsch warns the phrase exploits consumer assumptions about rigorous clinical evidence.
ADVICE

Request Study Details Before Trusting Claims

  • Don't assume brands will publish meaningful clinical data; ask for study size and methods.
  • Verify whether studies are manufacturer-funded and look for independent peer review before trusting claims.
INSIGHT

Dermatologist Tested Lacks Standards

  • "Dermatologist tested" is amorphous and can mean anything from a friend giving approval to formal testing.
  • Hirsch emphasizes disclosure of financial relationships matters more than the vague label.
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