The Role of Brands in Marketing

There is a subset of folks who perpetuate this. A lot of it has to do with if you are selling in this sort of specific environment, you want to give some evidence or some reason that it's worth more. You can find those kinds of brands on QVC. It's been probably the single biggest change of that whole thing because you can go to some of these wholesalers. I wish they would just instead of saying, oh, it's medical grade. And it can go deeper in the skin and it's got this better quality of ingredients. That's what makes me crazy.