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Ep. 321: Decoding Skincare Marketing with Dr. Ranella Hirsch

Fat Mascara

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The Importance of a Good Ingredient

An ingredient is not a formula make. A formula is a formula. It's like tasting. If you don't want your kid to dip their finger into the cookies with the raw eggs, let them taste like a little bit of flour and they'll move along very quickly. I just made that up, but I will be using that again. That's actually good because if you put baking soda with vinegar in your cake, they turn into something completely different. The same can happen in a cosmetic formula.

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