Future Proof Behavioural science in practice: Unlocking the magic
Jan 31, 2024
Dr. Nicki Morley talks with Dan Bennett, Lead of UK Behavioural Science Practice at Ogilvy, about using behavioral science to unlock creativity. Topics include airport security, misconceptions about single nudges, and testing persuasion strategies in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Unlocking the Power of Behavioral Science
01:39 • 2min
The Importance of Strong Insight in Behavioral Science and a Case Study on Airport Security
04:04 • 4min
The Misconception of Single Nudges
08:03 • 8min
Challenging Assumptions and Testing Persuasion Strategies in Marketing
16:18 • 3min