The Practical Side of Behavioral Science

Behavioral science is not just about being the enforcer of ideas, but rather inspiring creative thinking and showing multiple ways to change behavior. By embracing a divergent approach, behavioral science can offer unique solutions to complex problems and provide new perspectives on how people truly work. It is important to realize that behavioral science should not be isolated, but instead integrated with other areas of expertise to maximize its impact. Utilizing existing case studies and starting with small, tangible projects can help organizations see the value of behavioral science and build confidence in its potential.