The Importance of Strong Insight in Behavioral Science and a Case Study on Airport Security

Join Dr. Nicki Morley as she discusses with Dan Bennett, Lead of UK Behavioural Science Practice at Ogilvy, how to use behavioural science to unlock creativity. You will hear about practical examples including an interesting study on packing liquids at airports, cloud subscriptions, and how to use quick wins to increase others’ confidence in behaviour science.

---

Hosted on Acast. See acast.com/privacy for more information.