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3min chapter
Behavioural science in practice: Unlocking the magic
Future Proof
Challenging Assumptions and Testing Persuasion Strategies in Marketing
In this chapter, the hosts discuss the value of challenging assumptions and testing persuasion strategies in marketing, using a case study with KFC as an example. They emphasize the importance of continuous thinking and questioning beliefs to drive better results.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode